Wall of fame interactive platform
The mission of the Wall of Fame team is to help schools “Bring their Legacy to Life” by highlighting student accomplishments. The “Wall of Fame” Interactive Platform is a large, digital touchscreen kiosk that displays student achievements in an interactive way. While initially Wall of Fame targeted mostly athletics, they were looking to broaden their target demographic from student athletics to all student-achievers - whether art, music, or academics. To this end, they desired a rebrand in order to convey a more inclusive message, while maintaining a familiarity with their original logo.
By incorporating and updating the shapes/visual identity from the original logo, adding a modern yet refined flair to the typeface, and incorporating a descriptor-tagline, the new Wall of Fame logo looks sleek, modern, and inclusive while still giving a nod to the original design.