PayLex Boutique
For this Project, PayLex Boutique teamed up with Lightwave Branding and Design LLC to develop their branding and visual identity. PayLex Boutique is a growing online boutique that prides itself on offering affordable clothing to women across the country. They are based out of Macomb, Illinois and are expanding their business nationwide. Check out below to see how we incorporated graceful colors, organic forms and classy types to capture PayLex’s brand personality.
