Our Process
Reflection
The first property of light is REFLECTION. During this first step of the journey, we’ll discuss your values, mission, goals and consumer base through various creative exploration exercises. The purpose is to provide clarity and direction surrounding your identity as a brand. This will help guide the development of your logo, website, and social media management approach.
Refraction
The second property of light is REFRACTION. When light is refracted on the human retina, an image is formed. In the same way, we’ll create the images and media that most accurately represent and communicate your brand to your market. This is where we will formulate your main logo, logo iterations (depending on print and social media platform), website layout, color themes and overall visual tone. You will receive a style guide that lays out your business’s identifying colors, images, symbols, fonts, and applications.
Dispersion
Light dispersion occurs when white light is split into colors and scattered. In the same way, we’ll take all the visual identities and communicative images we’ve created and put them to work for your business. Whether on your website, social media, business cards, t-shirts, marketing materials or signage, your visual identity will be on display to convey your message and draw your consumers.